Industrial Machinery & B2B Distribution•5 Weeks Delivery•Marrakech & Sub-Saharan Africa

Marrakchi Équipements — B2B Industrial Kitchen & Hospitality Hardware

Sub-35ms Search Across 5,000 Heavy Equipment SKUs & +240% Enterprise RFQs

Transformed a 5,000+ SKU heavy equipment catalog into an instantaneous headless B2B digital platform with dynamic enterprise Request-for-Quote (RFQ) generation and multi-tier wholesale pricing.

Catalog Search Latency< 35msInstantaneous results across 5,000+ SKUs
Enterprise RFQs+240%Qualified quotes from hotel & hospital developers
Quote Turnaround< 15 MinDown from 48 hours of manual drafting
Lighthouse Performance99/100Sub-600ms Core Web Vitals across catalog

The Architectural Challenge

Industrial refrigeration units, commercial ovens, and bakery hardware were locked in unsearchable 200MB PDF catalogs. Hotel developers and restaurant chains in Morocco and West Africa abandoned inquiries due to lack of accessible technical specifications.

Core Bottlenecks Identified During Technical Audit:

Unsearchable PDF catalogs leading to high customer friction and lost RFQs.
Manual quoting taking 48+ hours for complex commercial kitchen configurations.
No dynamic multi-tier pricing for wholesale contractors vs individual buyers.
Zero visibility into real-time warehouse inventory and lead times.

The Engineering Solution

Built a high-performance headless B2B catalog on Next.js 15 powered by Meilisearch for instant typo-tolerant filtering across 5,000+ technical attributes. Engineered an interactive RFQ builder generating instant proforma invoices and routing leads to specialized sales engineers.

Faceted Meilisearch Engine

Configured multi-faceted search indexing wattage, dimensions, voltage, and refrigeration capacity, enabling complex multi-filter lookups in sub-30ms.

Automated Vector PDF Spec Generator

Implemented server-side PDF generation producing print-ready engineering data sheets on-demand without slowing down client page rendering.

Architecture Highlights & Deliverables:

Instantaneous full-text search across 5,000+ complex industrial SKUs in under 35ms.
Interactive 1-click RFQ generator assembling multi-item commercial proposals.
Dynamic technical specification sheet generator with vector dimensional diagrams.
B2B contractor portal with verified wholesale pricing tiers.

Core Web Vitals & Telemetry Audit

Lighthouse Perf99/100
Largest Contentful Paint0.60s
Interaction to Next Paint20ms
Edge Response (TTFB)26ms

Technology Stack

Web CoreNext.js 15
LanguageTypeScript
Faceted SearchMeilisearch
Design SystemTailwind CSS
Spec GenerationPuppeteer / PDF Worker
"Our enterprise hotel clients in Morocco and West Africa now find and configure restaurant equipment specifications in seconds. It has revolutionized our B2B sales pipeline."
Karim MarrakchiCommercial Director, Marrakchi Équipements

Ready to Build a High-Performance System?

Let's discuss your product goals, architecture requirements, and timeline. Get a direct review from our Lead Systems Architect.

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